Il Gufo FW 2020: The World Is Our Kingdom

For FW2020 iconic Italian children’s brand, Il Gufo asks the question: What if all the power was in children’s hands, just for one day? What kind of kingdom would they come up with?

With young royalty presiding over yesterday evening’s runway show, mini models took the stage hoisting banners high depicting the principles of their kingdom – a place where nobility lies in what you do, kindness is the best weapon, and children are the world’s defenders! In this kingdom, little royals gleam with pearls, Swarovski crystals, sport stunning hand-embroidery throughout every little one wears a crown!




The collection had a unique Scottish feel and played on college references with a prominent Glen plaid throughout and coat of arms prints. For the girls, precious embellishments elevated even the most everyday pieces. The versatile colour palette offered a twist on the typical with blue, green and billiard cloth green pulled together with tones of caramel yellow, burgundy and red.

The world must be defended and walking shoes, sneakers and boots are essential for little warriors who took to the runway with swords and shields wearing shades of olive green, mixed with terracotta, caramel and beige.

When it’s time for a regal tea party, decorative floral motifs, with soft powdery colours like almond pink, mauve and light blue take centre stage. Aubusson tapestries were the inspiration for a stunning floral coat, with a faux fur collar.



What kind of kingdom do Il Gufo children envision? One where they defend the planet and mother earth is their queen, they are her princes and princesses and heirs to the throne. As such, you’ll find little royalty, in the final presentation and highlight of the show, sporting chic and sophisticated looks; a blue smoothing jacket for boys and a pleated tulle dress with voluminous ruffles for her, with a handmade jewelled embroidered bodice.

The Il Gufo runway show was an event associated with the Pitti Bimbo 90 fair, which took place in Florence, Italy in January 2020.







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