Pitti Bimbo 89: Day One Highlights

We had a fabulous first day discovering everything there is to see at Pitti Bimbo 89! Here are just a few of our highlights from Day 1! 

Kicking off Pitti Bimbo’s opening day, the Poster Child team was thrilled to attend the Children’s Fashion From Spain show. Inspired by the limitless possibilities of the video game world, adorned with eye-catching detailing and warm summer shades, five of our favourite Spanish brands graced the catwalk with their new SS20 collections. Click here to view our full show recap featuring Abel & Lula, Amaya, Boboli, Mayoral, and Tuc Tuc.

Home to KidzFIZZ, #ACTIVELAB, The Nest, EcoEthic, and Kids Evolution – The Kids Lab is located on the top floor of the Main Pavilion resides the ‘Great Innovation’ of Pitti Bimbo 89. We were excited to see the new concept and layout dedicated to creativity in children’s wear, and to further explore each section.

Known for their experimental shapes and materials and constant new creative input, KidzFizz is the Hall of Creativity! #ACTIVELAB combines sportswear and urban elegance! Small is beautiful at The Nest. Discovered through an attentive international scouting process- The Nest holds a unique selection of small up-and-coming brands you won’t want to miss! Exploring ethical and sustainable production to encourage the use of organic and certified materials within children’s wear – EthoEthic is the green heart of Pitti Bimbo. From fashion for adults to mini-me capsule, Kids Evolution is a project created by Alessandro Enriquez solely dedicated to designers of adult clothing to try their hand at kids sized capsule collections.

The famous French designer and illustrator, Nathalie Lété, presented her first book in English, Craft the Seasons: 100 Creations.  With 200 pages of illustrations and instructions dedicated to arts and crafts, Nathalie guides readers through the creation of decorative and useful objects for all year round.

We attended the beautiful premier of  The Emporio Armani junior – a new children’s line devoted to newborns and babies (0 – 36 months), a junior girls’ line (4 – 14 years) and a junior boys’ line (4 -16 years).

Known for sourcing, producing, and distributing sustainably, and only using organic materials, Infantium Victoria took to the floors to raise awareness of Eco Fashion for the Future of Planet with an Environmental March!


As the tradeshow wrapped up day one, we headed to the most anticipated shows of the season. First stop, SS 2020 collection by Il Gufo. With our key to the secret garden, we headed in and we were blown away. A fully interactive show, filled with children playing with dirt, planting flowers, having picnics, and jumping in puddles. This collection has endless possibilities while offering an array of different styles, and keeping the essence of allowing children to be children.

Our night ended with the whimsical SS 2020 collection from Monnalisa. The concept ‘A Fairy Tale’ met expectations with the location of a beautiful English garden in full bloom, and an open-air catwalk. Monnalisa continues to showcase show-stopping collections that are both chic and couture.

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