H&M Launches Kids’ Tshirt Collection to Support UNICEF!

Today, H&M is launching  kids’ t-shirt collection featuring inspiring quotes about peace and love! Ten percent of the price of each t-shirt sold will be donated to UNICEF’s work with children in emergencies. 

H&M continues its long-standing support for UNICEF with a new t-shirt collection for kids. Featuring quotes from Gandhi, Frida Kahlo and Astrid Lindgren that are intended to inspire positive thinking, the t-shirts are white, black or grey melange with a contrast crewneck and fold-up sleeves. The quotes are in playful fonts, some handwritten, and all the t-shirts are made from 100% organic cotton.

“We knew that we wanted to feature quotes with a positive and hopeful message where Inclusiveness, love and equality are leading themes. It was also important for the words to come from inspirational role models from different parts of the world and we decided upon quotes from Gandhi, Frida Kahlo and Astrid Lindgren. The quotes are all simple, but also really striking. They are truly words to live by.” says Anna Gedda, Head of Sustainability at H&M.


Humanitarian needs around the world have reached critical levels, with children most vulnerable. One in four children now live in a country affected by conflict or disaster. Before, during and after humanitarian crises, UNICEF is there to protect the lives and futures of the most vulnerable children.

We are thrilled to invite you to join H&M and Poster Child in Toronto, ON April 14th to celebrate this awesome collection at their Vaughan Mills location!


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