Designer Q&A, everbloom

Designer Erin Murphy brings to life everbloom, a charming collection of uniquely handcrafted accessories and clothing for little girls. Made using only the finest materials, new and old, each accessory is made in small batches or one by one. Soft bamboo felt, wood felt, colourful wooden beads, tiny cotton prints, gingham’s and soft cotton jersey are just a few of the hallmarks the brand is known for. With love and care crafted into every piece, we are sure you’ll be delighted by these special items!

Erin joins us today to share more about her lovely label, everbloom, and answers all our questions.

What inspired the name of your label?
I felt the name everbloom represented my brand like a flower it is always blooming and changing.

What made you want to design for children?
I have been in the clothing industry for many years. I started a children’s clothing company called Baby Lulu with my ex husband in my early 20’s. After we sold Baby Lulu I took a short break and decided to launch everbloom. I know the children’s industry so well it was hard to do anything else… this is what I love.

What is your brand’s mission statement or goal?
We love creating fun, colourful clothing, accessories and home goods in comfortable shapes that children want to wear.

Why do you believe fashion/style is important for children?
I believe fashion is important to children, it helps them grow and develop who they become as adults.

What are the motivations or inspirations behind the design?
I grew up in British Columbia, Canada but now live near the ocean in Manhattan Beach. I think the California life style is a big motivation in my life and how I design my collection. I also love to travel and collect fabrics, clothing, and art, really anything that I find inspiring.

Is there a style decade you are inspired by?
It is hard to pin point one decade that inspires me more than another. I have been collecting textiles since I was a child and my grandfather owned an antique store in a small town in British Columbia. In my early 20’s I hunted the rose bowl and flee markets for embroideries.

What do you have coming up that you are really excited about?
My spring 18 collection is filled with new silhouettes, fun prints, bright woven dobbies and beautiful hand and machine embroideries. We garment wash most of our clothing before we ship it, eliminating any shrinkage and giving the clothing a soft finish. The Prairie Dress is my favourite for Spring 18.

What is your favourite item from the current collection?
My favourite piece from Fall 17 our current collection is the Charlie Dress. It is made in a soft chambray with hand embroidery on the yoke and sleeve edge.

Discover the entire collection by everbloom online! Visit

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