In honour of this year’s Earth Day, H&M released a Spring capsule collection dedicated to their sustainability strategy. As a conscious fashion label, H&M aspires to improve the production of their clothing—and the work environment in which they are made—by acknowledging their global impact as a worldwide retailer, one that imports their designs from independent suppliers in less-fortunate countries. This year marks the label’s seventh Conscious Exclusive Collection with the first ever addition of mindful childrenswear, where each piece is made from eco-friendly materials including polyester from recycled shoreline plastic. The creative strategy behind their latest collection is one that attends to how pieces “feel and sound”, explains H&M’s Head of Design and Creative Director Pernilla Wohlfahrt, and how they captivate the senses in a responsible way.
With their yearly campaign now catering to fashionable boys and girls, the exclusive capsule collection includes an embroidered tulle dress, available in light pink or yellow, a white silk-blend dress with summery frilled sleeves, and a fitted dark blue jacket with a matching pair of trousers for boys. The sustainable collection also features a girlie, organic cotton hair bow to pair with either dress and a simplistic button up shirt to wear atop the textured trousers and beneath the trendy jacket.
Available in sizes 1 and a half through 8 years, the pieces are fashion-forward, affordable, and most importantly inspired by a movement of forward-thinking that benefits the wellness of our planet, and those who inhabit it, for generations to come.
To shop the first Conscious Exclusive Collection for kids visit www.hm.com.
Learn more about H&M’s commitment to a sustainable future at www.sustainability.hm.com.