Boob Design: Smart Style for Motherhood

The idea for Boob Design was born on a chilly, breezy autumn day in 1999. As the brand’s founder Mia Seipel watched her sister uncomfortably nurse her newborn son in the cold, she realized that mothers, like super heroes, deserve the right gear.

The solution Mia created is found in Boob’s patented nursing collection, which has become a favourite among breastfeeding moms worldwide! Today they provide smart, double-function clothing for all stages of motherhood.

We had the opportunity to try on some of Boob’s lovely maternity and nursing dresses. It is quite evident, when you slip into one of Boob’s products that you are wearing a garment made with careful thought and consideration! The pieces became fast favourites of our editor Rebecca throughout her pregnancy and a staple in her new nursing wardrobe.


Garments with a purpose – Boob’s designs are smart and sustainable. Made with as much environmental consideration as possible. Boob’s collection of dresses, undergarments, active wear are all crafted with sustainable materials – organic cotton, lyocell and recycled polyester and polymide – and manufactured in Turkey and Portugal. All Boob’s clothing are free of harmful chemicals.

Learn more and shop the collection at






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