Alfie Apparel Australia

alfie_banner4Australian label Alfie Apparel was created in 2013 after a long time search for high quality, trendy basics for kids – the founders were looking for items that could be worn day in, day out and set out to make favourite, classic basics kids can’t live without.

Alfie now is a go-to brand for high quality, effortlessly cool threads that kids will want to wear, play and live in. Their 100% super-soft cotton jersey fabrics mean kids will never want to take it off – and we can agree! We

Discover the Alfie collection for little basics on their website:


Our littlest fashion correspondent – Leyson – kindly tried out Alfie’s super comfy Grey Harem Pant and Roll Sleeve Tee in bright citrus tone. The outfit was so soft, comfortable and perfect play wear – Leyson’s favourite part of the outfit were the clever pockets.  I’m no photographer but we had a blast hanging out, searching for graffiti wearing Alfie Apparel!

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