Designer Q&A, Mainio Clothing

Mainio Clothing was born from the desire to make up-to-date, laid-back children’s clothing both children and parents would love. The line is adventurous and inspired by everyday insights, interesting phenomena and street style fashion!

The everyday line, which is delightfully wild and colourful, is offered for babies through 12 year-olds and most items can be worn all year! One thing we really enjoy about the line is that the donate 2% of their sales to improve the welfare of the immediate community of their Indian factory.

We love the cool character of this and giving nature of this line and were excited to ask the designer our questions about their unique, fab line!


What inspired the name of your label?
Mainio is Finnish adjective that basically means “superb” or “clever” in English. For us, those words describe the brand best.

Why did you choose to design for children?
Mainio was born of a desire to make laid-back and up-to-date children’s clothes that both children and their parents like. We wanted to do quirky every-day-wear which would also be comfortable to wear and easy to maintain.kuva-8What is your brand’s mission statement or goal?
Character, cool, and traceable production are the main ingredients that make up Mainio. Mainios are produced openly and honestly. We use only GOTS certified organic cotton. The products are manufactured in a factory that has SA8000 certification, a social accountability standard, and working conditions we have known for years.

Why do you believe fashion/style is important for children?
Mainio is adventurous and easily inspired like children are. We are fascinated by wild, even weird combinations of colors. The more unusual the blend, the better the outcome. Dressing up should be fun! Let our kids use their endless imagination, express themselves and fearlessly mix and match with Mainio!3017What are the motivations or inspirations behind the design?
Our inspiration stems from interesting phenomena, everyday insights, and street fashion. And let’s not forget about children, who can be the most inspiring thing because they are naturally so adventurous, fun and creative.

How does your design philosophy change when creating for boy vs. girls?
Not much, because we aim to create gender-neutral clothes as much as possible.3039

What do you have coming up that you are really excited about?
Our next autumn-winter collection! It is really crazy, can’t wait for you guys to see it!

What is your favourite piece (for boys and girls) from the current collection?
For boys the Vino Zip Hoodie and the Kivinen Sweatpant.
For girls the Kivinen Tricot Dress and the oversized Kivinen Zip Hoddie!3114 3089

Discover Mainio Clothing for your little one by visiting their website and shop their collection!

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