SUOAK is a contemporary, electric, young and modern children’s label based in New York. With the aim to create a unique sensory experience for all babies and children, the collection’s designer – Elly Geana-Park – delivers beautiful a line of contrasting colours, textures and stunning patterns. Elly’s culturally diverse background inspires her unique design philosophy.
We were excited to ask Elly all our questions about her luxurious line for littles! Read all in our designer Q&A with images by Mary Kate Gutierrez of MKG Photography.1. Where did the name SUOAK originate?
SUOAK is my native name, it speaks to the eclectic nature of the brand and inspires curiosity. There is also an allusion to the oak tree, a revered universal symbol of endurance, longevity and re-birth.
2. Why did you choose to design for children?
I actually started my career designing for adults. Once I became a mother, and had a chance to look more closely at childrenswear, I found it to be for the most part either overly “fun”, cliché, or simply functional and dull. I think there’s a surprising, delightful complexity about children that should be reflected in what they wear.
3. What is your brand’s mission statement or goal?
We aim to inspire our customers — children and parents alike — to dream, to be curious, expressive, unique.4. What are the motivations or inspirations behind the design? Is there a style decade that you are inspired by?
I am fascinated by all sorts of seemingly unrelated things: people, places, stories, what I see and feel everyday. I find equal interest in the adorned aesthetic of the Middle Ages, or the euphoric minimalism of 50s-60s Mod fashion.
5. What do you have coming up with SUOAK that you are really excited about?
We are excited to expand our bold line of of accessories and shoes, and will continue to reinvent our highly popular evening dresses.6. What is your favourite piece from the current collection?
My favorite from 15SS is the mixed fabric Cardigan, with our proprietary cherry blossom print on the sleeves. It is a unisex item with so much character, a great example of SUOAK style.
We can’t wait to check out the spring Collection and see for ourselves!
Discover the entire collection for babies and children by SUOAK Collection by visiting their website www.suoak.com
Special thanks to Mary Kate of MKG Photography and Hair and Makeup by Alyssa Lorraine MUA.