Designer Q&A, Go Gently Baby

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Sweet, simple style with an edge! Go Gently Baby designer Kristin Coia creates stylish, earth friendly apparel for children while sharing the vision of teaching children to love others, to be kind to the earth and to Go Gently through life. Designed and manufactured in southern California, the laid back eco-friendly label was launched in 2007 and has since won Natural Child World’s 2012 ‘Best Fashion for Baby’ award!

We asked Kristin some of our questions about her comfy knit collection.

1. Where did the name ‘Go Gently Baby’ originate?
The name originated years back ( about 10 years ago) when I was describing my husband to someone.  I explained him to be someone who “goes gently” through life.  When I said the words out loud,  they resonated with me and I never forgot the words.  Years later after having my own children and deciding to start our own brand,  I thought about if I was going to give up time from my family to start a business,  I would have to make some small difference at the same time.  So GoGently Baby started.  “Going gently” and living a life of purpose, with an emphasis of doing right by others and our world are the philosophies of my family’s life.

Gypsy Dress

2. Why did you choose to design for children?
I had worked prior for a women’s brand and was disenchanted with how cut throat it was and not at all right for a down to earth girl like myself.  After having my own children I felt like there was an opportunity in the market to do an organic line with more of a fashion emphasis.  At the time when we started Go Gently, back in 2007,  there were very few brands doing this type of concept.

3. What is your brand’s mission statement or purpose?
Our mission is to create clothing that is simple, comfortable, fashion minded along with a great fit that allows for a long length of wear time.  Delivering a message of goodness to our little customers as well.

4. What are the inspirations or motivations behind your design?
We are inspired by children in general and always imagining different silhouettes on them.  We love to be innovative!   Is there a style decade that you are inspired by?  We are always inspired by the 60s & 70s, pretty much a constant for us.

henley_modern short5. What do you have coming up in the future involving Go Gently Baby that you are excited about?We are currently developing our SS15 collection and are excited for it to launch next year, it’s very playful and fun! Go Gently is growing into new markets here in the states and internationally and many exciting things ahead for us!

6. Which is your favourite piece from your collection right now?
From our SS14 collection that is selling in stores now, I absolutely love our French Terry Grid shorts & our Protector tees for boys.  For Girls, we love our Rib Cardigans & Diamond Jumpsuits!


Screen Shot 2014-06-04 at 9.24.18 AMLearn more about Go Gently Baby and shop their summer sale on now at




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