Wild & Free, eden & zoe New for SS20

Ever inspired by the spirits of her young daughters, San Francisco-based designer, Melissa Wang of eden & zoe offers an exquisite collection perfect for the upcoming spring/summer season! The brand, originally launched in 2013, has become a seasonal favourite amongst our editors and readers alike and we are excited to discover their latest collection!

This season, the inspiration behind the collection was found in the carefree “Wild and Free” energy of Melissa’s girls. Their sunny, vivacious and fun personalities, their boundless enthusiasm and curiosity for the world around them were all motivations behind this Spring/Summer 2020 collection.

“I am mindful of nurturing and cherishing these qualities, which can get lost in the pressures and demands of daily life. As they continue to grow, I hope that they stay wild at heart and free in spirit.” says the brand’s founder.

With all of this in mind, Melissa has combined beautiful floral prints with nature-inspired fabrics, including a variety of cotton knits to create a capsule collection of stylish, flowing dresses. Adding an extra special element is the creative input and expression of the designer’s eldest daughters, Eden & Zoe. Together the girls collaborated with their mother in designing favourite pieces like the whimsical Willow dress and Briar tutu dress.

eden & zoe’s selection of 100% cotton knits, are seen throughout the collection in the classic colour palette for which they are known and loved: grey, pink and white staples, with bursts of coral, mocha and shades of blue.

Affordably priced, every item in the new Spring/Summer line is offered for under $80 with sizing for newborn babies up to size 12 years for select pieces.

Discover some of our favourite pieces below and shop the collection available now by visiting www.edenandzoe.com

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