The Poster Child team is excitedly preparing to attend Pitti Bimbo 88 and we are so intrigued by this season’s theme! The Pitti Box is a tribute to the common character of the Pitti Immagine trade-shows: to be a Surprise Box, extraordinary tin-containers of ideas and innovations to open and switch from season to season, to tell the newest vibrations of fashion and lifestyle.
We are ready for an “in-and-out of the box” multisensory journey, discovering the geography of Pitti Bimbo and its pavilions paced through the motions of many Pitti Boxes.
In the INFINITY BOX, we’ll take in a special selection of videos with famous characters from the children’s world, from cartoons to cinema, and drawings by international illustrators of the Bologna Children’s Book Fair; the PARK BOX, arena is dedicated to sharing food, ideas and relaxing moments; the SHOW BOX, a container for a series of presentations, videos and images of the most important magazines and photographers of childrenswear, and an original photographic set at the same time; then a series of functional and fun boxes such as RECHARGE and SILENCE BOX; and also the path through the big images of the exhibition OUT OF THE BOX produced by REDA, a tribute to nature and at the same time a message linked to global sustainability. In an design-set conceived and edited by the lifestyler Sergio Colantuoni.
Get ready to join us in Florence, Italy at Pitti Bimbo 88 and we discover The Pitti Box!