Oeuf is a cool and eco-friendly brand originating in New York City that creates functional and fun children’s clothing. This season the designs are hip and bursting with personality that kids will be sure to love.
Key pieces for this season include v-neck sweater vests, animal eared hoodies, bell bottom jeans and suspender pants. The collection definitely has a seventies vibe to it, between the colours, prints and styling. Both boys and girls will love the palette of the collection, which is comprised of rusty reds, true blues and creams. There are whimsical animal prints that look like straight out of a fairytale book, and small-scale florals that are easy to match with other wardrobe items. Accessories include striped scarves and knit crowns, making your child feel like royalty.
Oeuf is also expanding into décor this season, and starting with the cutest pillows that are the perfect addition to your kid’s bedroom or even your own. Champagne, sriracha and rainbows are some examples of the fun shapes they are available in.
The collection is also sustainable, focusing on organic cotton and alpaca wool for a majority of the pieces. Oeuf maintains ethical production processes, which goes hand in hand with their brand motto “be good”.
This season it’ll be hard not to find at least one fun piece from Oeuf’s collection that your little one won’t love.
| by Sarah Brooks
|images by Katrina Tang