Designer Q&A, Agnes Valentine

AngesSwim1Summer is still here and there is plenty of time left to enjoy your time at the beach or around the pool. Stylish swimwear is a summertime essential and Agnes Valentine has the perfect options for little girls. Agnes Valentine aims to bring a fresh approach to swimwear, blending tailored elements into traditional swimwear.

French designer Agnès Cushnie answered all our questions about her stunning swimwear line!

Where did your brand’s name Originate?
The brand’s name is the combination of my first name and grandmother’s name. My last name being already used by another designer, I wanted to use a name that was both personal and resonated with the feminine nature of the brand.

Why did you choose to design for children?
I know it sounds cliché but I was inspired by my daughter, then 8, who loved swimming at the time, and I was looking at options for little girls like her, who love running around in clothes and still look gorgeous.

agnes-valentine-header6What is your brand’s mission statement or purpose?
Our mission statement is “distinguished play”. We aim to provide environmental friendly, versatile, elegant swimwear and beachwear options for active children.

What are the inspirations or motivations behind your design?  Is there a style decade that you are inspired by?
Elegance is a constant theme, as well as references to a classic daywear wardrobe with details such as bows, skirts, and shoulder straps. For the children line I wanted cuts allowing freedom of movement, that is, functional swimsuits in which they could move, play and explore.

In terms of style decade, it’s hard to say. The brand’s aesthetic certainly incorporates classic cuts, but that’s mostly because I wanted to inject some elements of ready-to-wear into swimwear. Having said that, there was a certainetiquette in the 20s where women could go to the beach in the same clothes as they would around the city, and I certainly was inspired by this idea. My personal style though is very contemporary.

image_9_I love clean, minimalist shapes and this is certainly an inspiration in my work, since I try and avoid elements, patterns or shapes that would distract from framing the overall silhouette.

What do you have coming up in the future involving your brand that you are excited about?
We are excited to re-launch our women’s collection next year. We have refined the aesthetic and think it will appeal to our customer base even more.

Which is your favourite piece from your collection right now?
It is probably the “Daisy” style, which has a very classic and sophisticated appeal for girls of all ages. We got used to so many women asking us for an identical adult version. I think this one keeps both mother and daughter excited.

Discover Agnes Valentine and shop their collection online at www.agnesvalentinejunior.com

 

 

No Comments Yet

Comments are closed